Tuesday, November 04, 2008

Homo Economicus vs. Homo Sapiens

Behavioral economist Dan Ariely explains that conflicts between standard economic theory with our true behavior in PC vs. Mac style:

The imperfections of human beings:


Gifts:


The heartless and unbiased homo economicus:


The farsighted homo economicus:


The super-intelligent homo economicus:


The fomulaic homo economicus:


The homo economicus who never regrets:

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