What are Commercials Trying to Tell Us?

Even though 20 years ago, economists have rendered advertising content meaningless, since its sole purpose is to look flashy and act as a signal of quality, I really think that analyzing advertising content is an important issue in industrial organization and the future of microeconomics.

Think about this: I can tell you that my house is 'huge', or I can instead tell you exact number of acres. Which one would you rather hear? However, which one would arouse interest?

Just my humble opinion.